*Access Bank Plc restates commitment to customer rewards, disbursing a substantial N6.6 billion through its long-running DiamondXtra ‘Salary for Life’ initiative, to strengthen communities, promote financial independence and business growth
Isola Moses | ConsumerConnect
In a move to further strengthen the economic backbone of its publics, promote financial independence and business growth, Access Bank Plc has restated its commitment to customer rewards, disbursing a substantial N6.6 billion through its long-running DiamondXtra ‘Salary for Life’ initiative.
The programme, originally introduced and launched by the former Diamond Bank before its merger with Access Bank, is said to have evolved into one of Nigeria’s most successful financial inclusion schemes, impacting over 33,000 families nationwide.
Speaking at the reintroduction of the DiamondXtra Season 17 promo, in Lagos, at the weekend, Olukemi Olayinka, Regional Sales Director at Access Bank, explained the scale of the customer-oriented empowerment scheme.
Olayinka disclosed 165 customers have received various rewards this season alone, including five individuals who walked away with N100,000 each.
She also emphasised that the initiative is about more than just financial benefits, stating that DiamondXtra promo series has significantly improved the lives of thousands of families in the country.
The Regional Sales Director at Access Bank noted that 131 customers are currently benefiting from the flagship ‘Salary for Life’ scheme, which guarantees N200,000 in monthly payments for 15 years.
This season, she disclosed, three more lucky winners will be added to this exclusive group.
About business training, collateral-free loans for SMEs
The bank further explained beyond this, the ongoing season would reward 12 customers with N1 million each and two others with brand-new sport utility vehicles (SUVs), further broadening the scope of the programme.
According to Access Bank, the DiamondXtra initiative extends beyond mere cash prizes as the leading commercial bank supports Small and Medium-scale Enterprises (SMEs) through business training and collateral-free loans.
Olayinka equally said: “We do not stop at rewarding savings. We help our customers grow.
“We train them, guide them through business challenges, and provide loans based on turnover, some as high as N10 million.”
According to the top official of the bank, this approach aims to strengthen the economic backbone of the communities the bank serves, promoting financial independence and business growth.
Why reintroduction of ‘Salary for Life’ scheme
In regard to “Salary for Life” initiative for customers, Adaeze Ume,
Unit Head, Consumer Banking at Access Bank, also said the decision to reintroduce the ‘Salary for Life’ scheme this year was largely driven by customer demand.
Ume explained the bank collects customer feedback annually, to shape its offerings, and 40 percent of respondents this year expressed a preference for the ‘Salary for Life’ option, compared to previous years when other rewards like cars were more popular.
In order to enhance customer participation, the bank has also introduced digital cluster draws as part of the current season, she noted.
The Unit Head of Consumer Banking said under this initiative, customers would generate referral codes via the Access More app, and groups of 50 referred individuals stand a chance to win N100,000.
The bank has set aside 150 slots for this purpose, with 30 specifically reserved for women as part of its ‘W’ initiative aimed at empowering female entrepreneurs.
With over five million DiamondXtra account holders and a target to add at least one million more before the year ends.
Access Bank remains committed to driving mass-market participation and social impact through innovative financial products, Ume stated.
The programme continues to expand its reach across Nigeria, including key regions like Lagos, Abuja, the South-West, and North-Central, underscoring the bank’s mission to deepen financial inclusion and foster economic growth.
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